Series
The Persuaders
Learn English Through the History of Advertising
The Persuaders explores the pioneers who shaped modern advertising and persuasion. Season 1 follows Claude C. Hopkins, a quiet bookkeeper who revolutionized advertising by asking a simple question: “Does the ad actually work?” Through data, testing, and demonstration, Hopkins transformed advertising from guesswork into a science — and changed how the world sells.
All 13 episodes are B1-level comprehensible input, following Claude’s journey from the Bissell Carpet Sweeper Company to his rise as one of the most influential advertisers in history. Each episode includes key vocabulary, grammar patterns, and a clear explanation of the advertising principle at work.
Start Your Journey
Ready to learn English through the art of persuasion? Start with Episode 1 and follow Claude from a dismissed bookkeeper to a man who changed advertising forever.